Privacy Policy

Last updated: 21 January 2026

The ADAM Project is part of Women’s Aid Leicestershire Limited (“we”, “us”, “our”). We are committed to protecting your privacy and handling your personal information with care and transparency.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit https://www.adam-project.org.uk .

Who we are

Data Controller:
ADAM Project, part of Women’s Aid Leicestershire Limited
PO Box 26
Leicester
LE1 1AA
United Kingdom

Email: adam.project@wallaction.org.uk

What data we collect

Information you provide voluntarily

When you contact us using our website forms or by email, we collect the information you choose to provide, such as your name, email address, and the content of your message.

Information collected automatically

When you visit our website, we automatically collect limited technical data, including your IP address, device and browser information, pages visited, and general usage statistics. This helps us understand how the website is used and keep it running securely.

How we use your data

To provide and maintain our website
To respond to enquiries and messages
To monitor and improve website performance
To ensure the security and integrity of the site
To comply with legal obligations

We do not use your personal data for advertising or profiling.

Legal basis for processing

We process your personal data in accordance with UK GDPR on the following legal bases:

Consent – where you choose to contact us or accept non‑essential cookies
Legitimate interests – to operate, secure, and improve our website
Legal obligation – where required by law

Cookies and analytics

We use cookies and similar technologies to ensure the website functions correctly and, where consent is given, to understand how visitors use the website.

We use Google Analytics 4 to collect anonymised usage data where you have given consent.

You can manage your cookie preferences at any time via our Cookie Policy .

Third‑party services

We use trusted service providers to help operate this website:

Webflow – website hosting
Cloudflare – security and performance
Google Analytics 4 – website analytics
JotForm – online forms

These providers process personal data only as necessary to deliver their services and in accordance with applicable data protection laws.

International data transfers

Some of our service providers are based outside the United Kingdom or European Economic Area. Where personal data is transferred internationally, we rely on appropriate safeguards such as standard contractual clauses to protect your information.

How long we keep your data

We retain personal data only for as long as necessary for the purposes for which it was collected:

Enquiry data is kept only for as long as needed to respond and follow up
Technical and analytics data is retained for limited periods in line with our service providers’ settings

Your rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction or deletion of your data
Object to or restrict processing
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us at adam.project@wallaction.org.uk .

Third‑party links

Our website may contain links to other websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated revision date.